Welcome 👋
About
Hi! This is Nareg, a seasoned product designer, developer, and strategist specializing in leading the user experience of complex enterprise products.
With a background in human-computer interaction and humanities, Nareg helps companies drive strategic design direction and vision, aligning cross-functional teams by bridging the gaps among rapid GenAI, business goals, and solving user needs, thereby elevating the strategic value of design within the business lines.
16+ years
Solving Complex Problems
6+ years
Design Leadership
83%
UX-Lite Score (recent product)
78%
Customer Engagement Score
Case Studies
Selected Work
Infrastructure Management & Monitoring
UX & Design Strategy for AI/ML-Powered Private Cloud Infrastructure Diagnostics
A unified AI/ML-powered diagnostics experience enabling cloud admins, DevOps, and developers to discover and remediate known and unknown infrastructure issues from reactive troubleshooting to proactive, self-healing diagnostics through AI-assisted and intelligent recommendations.
Role
Act as the global design lead
Setting the design vision for AI-driven designs across VMware
Lead cross-functional (XFN) collaboration between AI, PMs, Enggs
Create hands-on designs and lead/conduct user research.
Mentoring a global team of designers to elevate design maturity in AI systems
Post-lunch measurement & continuous improvements, using analytics tools
Impact
60% decrease in support ticket volume and save money.
70% faster in resolving IT environment and infrastructure issues.
90% operational efficiency.
Private Cloud Management & Monitoring
Design Green Score Monitoring Experience in Aria Operations
The VMware Green Score is used to measure sustainability in digital operations through data center virtualization. The VMware Green Score comprises multiple parameters for effective measurement of the score.
Role
Lead UX for VMware Green Score, creating user-friendly experiences that reveal sustainability insights for cloud operators.
Work with product and engineering teams to help customers save energy and reduce their carbon footprint by facilitating cross-functional team workshops and delivery of interactive prototoypes.
Impact
83% UX-Lite Score.
Increased adoption at C-levels.
Positioned VMware as a sustainability leader.
VMware joined the European Green Digital Coalition in 2023.
Looking for more case studies?
Recommendations
Words that stayed with me
Kirk Eisele
VP Product - Fidelity Investments
I have had the pleasure of working with Nareg on a number of projects here at Adobe Workfront and he has been a pleasure to work with. His development skills are excellent. Nareg has a strong eye for design and usability that has been a real benefit to our work.
Ahmad Fahad Al-Shagra
Chief Platform Offices - 1001.tv
I believe Nareg to have the knowledge and talent that make him an outstanding Web Designer and Information Architect in addition to a hands on understanding of Management in the Web Development industry.
Karthic Kumar
Lead Product Manager - VMware
Working with Nareg has been an absolute pleasure. He brings a rare mix of deep experience, technical knowledge, and strong design instincts grounded in empathy and design thinking. He doesn’t just design — he thinks through the why, the user impact, and what PMs and stakeholders are trying to achieve.
One of the things I really appreciate about Nareg is how quickly he picks things up. I could explain a problem in five minutes, and he’d come back with a smart, well-thought-out solution — often anticipating things I hadn’t even mentioned. He’s incredibly fast, calm, mature, and always professional.
Armic Esfahani
Lead UX Design - IBM
Nareg is a detail oriented, innovative and careful perfectionist – his ideas, skills, creativity and understanding of change requests made every client pleased. He has an extensive knowledge of latest trends and technologies, and his unique approach to every project could not be ignored.
It was a great experience to work with him even though it was for a very short time. I would recommend Nareg anytime.
Razmig Yousef
Sr. Engineering Manger - Spotify
Nareg was managing hosting and domain accounts for the Sitech company; he was showing a great deal of expertise in solving problems and giving fast responses to any issue. He has profound knowledge of his job.
Samer Baydoun
Software Architect - Eviden
Nareg is one of the most patient and hard-working colleagues I have worked with. He was always dependable, and very loyal to his work. He is very good source of the latest news and technologies in the web development domain.
Approaches
Design & Leadership
Nareg combines design, product management, and leadership through learning, experience, and careful observations. He encourages organizations to step out of their comfort zones with structured experimentation and outcome-focused UX strategy. This creates a culture where uncertainty becomes a chance for growth and development. He consistently improves his insights by using feedback loops, new models, and updates in the industry.
Check out his leadership style, design thinking, design process, and collaboration with the team to see how we can break barriers and do something great together.