I take organizations beyond their comfort zones through methodical experimentation and a proactive UX approaches, fostering an environment where embracing uncertainty becomes an opportunity for development, growth and innovation.
Summary
A Brief About Me
Hi, this is Nareg, a design leader for VMware by Broadcom. He leads a talented and diverse team of designers spread across the globe, focusing on creating groundbreaking digital products.
Throughout his career, Nareg has developed experiences in the areas of data center management, enterprise product management, marketing, and educational programs for consumer and enterprise products, where he develops an immersive user experience delivery use for enterprise customers and end-users.
UX Master Certified by Nielson Norman Group (NN/G)
Enterprise Design Thinking Practitioner by IBM
LUMA Certified Facilitator of Human-Centered Design
LUMA Certified Practitioner of Human-Centered Design
Contributions & Impact
Experience
Principal Product Designer (Design Architect)
Broadcom - Semiconductor, Virtualization & Infrastructure Cloud Management
November 2023 – Present
- Drive the product vision and UX strategy for the VMware Cloud Foundation product. This effort focuses on meeting business goals and technical limits by combining over six overlapping products into a single private cloud experience. As a result, administrators gained a 70% reduction in time to complete critical workflows.
- Provide a scalable and consistent user experience by complex problem solving and set guidelines for Clarity Design System, user flows, prototypes, and accessibility (WCAG/US Section 508). This led to converting the disjointed experience into a unified one for administrators. This drove 50% adoption across different consoles.
- Lead cross-functional (XFN) leadership-level partnerships/collaboration (designers, researchers, engineers, content strategists, and technical product managers), shaping roadmaps and supporting strategic decision-making and stakeholder influence. This accelerated roadmap delivery across teams and regions.
- Provide design and strategic direction to cross-regional teams through enabling design execution and encouraging ownership at all levels. Resulted in 3 times faster design execution, reducing iteration cycles.
- Lead and mentor a team of 55+ designers located in Bangalore, Yerevan, Palo Alto, and Sofia. Help them develop into design leads through coaching, reviews, and career growth. Establish regular practices for global collaboration, including asynchronous critiques and workshops, and actively educate on cloud domain knowledge. This empowered designers across regions, increasing ownership and autonomy.
- Work in partnership with product and engineering leaders to direct complex projects and run design thinking workshops. This resulted in ensuring design quality in delivery and establishing a high bar for user experience.
Case Studies
Staff Product Designer / Sr. Product Design Manager
VMware - Virtualization & Infrastructure Cloud Management
August 2018 – October 2023
- Led the UX strategy and execution for VMware’s enterprise infrastructure and cloud management products by aligning design, product, and engineering teams to ship unified experiences at scale. This reduced fragmentation and improved task completion by 50%.
- Championed and tested an AI-based user experience design in cross-functional groups and customers that built trust with the engineering leads and hands-on users and influenced product direction.
- Embedded research and usability testing across the product life cycle, incorporating the users’ needs through feedback channels at every stage from discovery through launch, and guiding incremental improvements with insights. As a result, this increased infrastructure team productivity adoption by 53%.
- Contributed to shaping the UX process with the VP of UX by setting up a unified product process optimization and scalable design systems, making design delivery more efficient across distributed teams.
- Mentored and managed a remote team of 10+ designers. This resulted in improving design quality, enforcing high standards through design critiques, feedback sessions, and hands-on collaboration among teams.
- Promoted from staff designer to management by building a globally distributed design team, scaling design operations and workflows, and increasing design impact by 50% through getting recognition from customers
Leadership & Management Case Studies
Individual Contribution Case Studies
Sr. UX Designer & Developer
Nadrus FZ LLC - Education Technology
April 2015 – July 2018
Acquired by Omani Society for Education Technology
- Created and implemented the design system alongside development teams to optimize collaboration efficiency between teams and deliver a cohesive experience for end users.
- Handed over critical UX deliverables such as personas, wireframes, prototypes, user journeys, and high-fidelity mock-ups to improve SaaS product delivery and user satisfaction.
- Conducted repeated interviews and surveys of platform users to uncover secret desires and pains and validated design decisions through prototyping and usability testing.
Web Developer
Adobe Workfront - Enterprise Work Management
April 2014 – March 2015
Acquired by Adobe
- Created a corporate marketing website using cross-platform responsive design for desktop, tablet, and mobile devices, with a smooth user experience across all platforms.
Collaborated with developers to craft rich experiences on platforms, employing feedback and analysis to optimize user interaction. - Developed new UI and style guides based on the internal stakeholders’ requirements and feedback, adhering to the business objectives and users’ desires.
- Developed web and email marketing materials, helping marketing teams convey brand messages compellingly and reach target markets.
UX Architect & Developer
William O’Neil + Co. Inc. (Altacode) - Fintech & Stock Market Analysis
July 2013 – March 2014
- Designed the product adoption for stock market brokers that helped in increased adoption by 20%, and this influenced sales by over 10% every quarter.
- Created design guidelines and style guides for UX and development teams that led to consistency and uniformity in design implementation across projects.
Co-founder & Design Partner
Samatek - Boutique Design Agency
August 2011 – May 2013
- Led and championed the development and design process from idea generation to the initial launch of school management software.
- Offered comprehensive online e-learning strategic solutions tailored to local public and private schools, utilizing platforms to optimize education experience and administrative efficiency. Driving sales by 32% YoY.
Design & Technical Lead
SWS (Hajz.net) - Boutique Design Agency & Web Hosting Provider
June 2004 – October 2009
- Designed and built web applications for early-stage startups.
- Facilitated the designs and development of outsourcing to global companies.
- Managed Linux CentOS-based servers and supported customers, which was awarded for two consecutive years as the best web hosting company in the region by WebHosting.info. Driving sales by 50% YoY and adoption for 67%.
Giving Back to Community
Mentorship
2022 – present Adplist.org
Mentoring designers on adplist.org facilitates networking opportunities, career advancement, and the exchange of valuable knowledge within the design community.
Coaching & Tutoring
2022 – 2023 Product Academy
Local, in-person bootcamps offer mentorship and training opportunities to elevate aspiring designers, providing hands-on guidance and practical skills for future success in the field.
Design Community Creator
2015 – 2019 IxDF Yerevan Chapter
Initiated the establishment of the IDF Yerevan local group, where the Yerevan Chapter is open to connecting with anyone interested in the area of Interaction Design, User Experience.
Education
Certified Facilitator of Human-Centered Design
LUMA Institute
Expertise in leading and facilitating design thinking workshops and applying user-centered methodologies to solve complex problems collaboratively.
Certified Practitioner of Human-Centered Design
LUMA Institute
Proficiency in applying LUMA’s methods to create user-focused solutions. It showcases the ability to integrate human-centered design into daily work effectively.
Certified UX Master
Nielsen Norman Group
Earning the UX Master certification signifies a profound achievement in designing intuitive, effective digital experiences backed by industry-leading methodologies from NN/G.
Enterprise Design Thinking Practitioner
IBM
Completed the Enterprise Design Thinking Practitioner Online Education Program by IBM Design Global through course completion and real-world application and against the criteria set by the Enterprise Design Thinking Center of Competence.
M.Sc Human Computer Interaction
Cyprus University of Technology
Postgraduate Master’s studies in Interaction Design are carried out fully remotely and part-time. The program is offered by two universities (Tallinn University and Cyprus University of Technology). All courses emphasize practice-based learning via research, design, and implementation.
B.A. English Literature, History and Arts
Aleppo University
Deep familiarity with the major periods of literary expression and with the principal forms of critical understanding. It covers a number of different language disciplines, including structural, sociolinguistic, and historical dimensions.
