Case Studies
Notable Work Done Recently
Infrastructure Management & Monitoring
UX & Design Strategy for AI/ML-Powered Private Cloud Infrastructure Diagnostics
A unified AI/ML-powered diagnostics experience enabling cloud admins, DevOps, and developers to discover and remediate known and unknown infrastructure issues from reactive troubleshooting to proactive, self-healing diagnostics through AI-assisted and intelligent recommendations.
Role
Act as the global design lead
Setting the design vision for AI-driven designs across VMware
Lead cross-functional (XFN) collaboration between AI, PMs, Enggs
Create hands-on designs and lead/conduct user research.
Mentoring a global team of designers to elevate design maturity in AI systems
Post-lunch measurement & continuous improvements, using analytics tools
Impact
60% decrease in support ticket volume and save money
70% faster in resolving IT environment and infrastructure issues
90% operational efficiency
Private Cloud Management & Monitoring
Design Green Score Monitoring Experience in Aria Operations
The VMware Green Score is used to measure sustainability in digital operations through data center virtualization. The VMware Green Score comprises multiple parameters for effective measurement of the score.
Role
Lead UX for VMware Green Score, creating user-friendly experiences that reveal sustainability insights for cloud operators.
Work with product and engineering teams to help customers save energy and reduce their carbon footprint by facilitating cross-functional team workshops and delivery of interactive prototypes.
Impact
83% UX-Lite Score
Increase adoption at C-levels executives
Position VMware as a sustainability leader
VMware joined the European Green Digital Coalition in 2023.
All Cloud Management & Monitoring
Design Application-Aware Monitoring Experience in Aria Operations
Streamlining the infrastructure and applications monitoring journey for application and cloud teams by redesigning a previously disjointed experience. Ensuring seamless application operations and bringing awareness of the health and availability of applications to measure and meet service level agreements of business organizations.
Role
Lead the design team in developing user interactions and prototypes.
Collaborate with engineers, product teams, and customers to create a simple, clear, and useful experience for multiple IT teams.
Create designs to reduce complexity, helping users easily identify problems, and build a tool that teams appreciate and want to use.
Impact
Increase adoption by 200%
Seamless configuration and adoption workflows
Reduce downtime and boost customer satisfaction
Secure significant business, including multi-million-dollar deals
Influence Marketing & Monitoring
A Smart Influencer Marketing Platform for Brands, Small Businesses and NGOs
Enabling any brands in the market to quickly create their marketing campaigns in minutes by receiving highly competitive proposals from skilled influencers. The influencers will be matched with top brands so that they add value to their followers and gain income by posting on their social media platforms.
Role
Act as the founding designer & head of the product
Set the UX vision and strategy
Lead product adoption and direction
Create high-fidelity prototypes
Lead and conduct user research like interviews & iterative user testing
Post-lunch measurement & continuous improvements, using analytics tools
Impact
70% adoption by brands
60% adoption by influencers
80% engagement by both brands and influencers
Infrastructure Management
Co-Lead and Plan Design Research at VMware Conferences
How to co-create and validate designs with domain experts, including over 750 IT infrastructure admins, in just 4 days at the VMware Explore Research and Design Sessions.
Role
Co-Creation Sessions: Host interactive sessions with customers to co-design product experiences, breaking down silos and creating a unified user journey.
Session Planning: Like agendas, facilitation techniques, and resources for each session were thoughtfully planned so that collaborative work was productive and efficient.
Data Analysis: Analyze session data in depth, synthesizing findings to identify patterns and trends in user behavior and preference.
Stakeholder Demos: Present comprehensive reports and strategic findings to stakeholders, establishing alignment, and facilitating collective action in addressing user needs effectively.
Impact
98% engagement score of participants
18% increase in panel session sign-ups
15% increase in unique participation
Infrastructure Management
Lead and Grow UX Teams
Leading a team of diverse designers working towards solving complex usability challenges, resulting in streamlined workflows and enhanced user satisfaction. The team’s innovative designs helped in optimizing operational efficiency, improving system performance, and reducing downtime of IT teams.
Role
Advocate for designers to directly take charge of UX research. This allowed them to build accountability and stronger user empathy.
Embed research planning into designers’ main responsibilities, moving beyond isolated UX research roles.
Contribute to annual and quarterly goals and OKRs to ensure ongoing progress and coordination across the organization.
Standardize critique formats and expectations to make sessions constructive, efficient, and focused on results.
Promote a safe environment where designers could learn lean research methods and keep improving.
Adopt usability benchmarking with UX-Lite scorecards for all products to ensure consistency and quality of the survey results.
Impact
78% positive participant rating
20% increase in engagement year-over-year from research sessions
Double customer feedback loop
